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Everyone wants to “do AI,” but few can explain why. In this episode, I explain why defining your purpose is the foundation of any successful AI strategy.

I share my own AI 'why' to build expertise, stay relevant in marketing and communications, create AI-first products, and guide you through the key questions to uncover yours. From data and workflows to culture, governance, and capability, your ‘why’ will shape every decision you make.

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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In this episode, I sit down with John Rood, founder of Proceptual, to explore the vital role of AI governance in today’s organizations. We discuss how companies can manage risk, navigate regulations like the EU AI Act, and implement governance frameworks that ensure AI is used responsibly and effectively. John explains the challenges of shadow AI, the importance of AI literacy across all levels, and how fostering a culture of experimentation and continual improvement can help organizations get the most from AI while staying compliant.

Whether you’re a startup, mid-market company, or large enterprise, this episode provides practical insights on aligning AI with organizational goals, creating accountable processes, and embedding governance into everyday operations.

Learn more about John Rood and Perceptual: 

https://proceptual.com/

https://www.linkedin.com/in/ johnrood1/

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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Perplexity has shared its 42-page internal productivity playbook, revealing how its team actually uses AI in their daily work. In this episode, I break down the highlights and key takeaways.

You’ll discover how Perplexity staff use AI to cut distractions, enhance their skills, and produce high-quality results through clear, practical workflows. It’s a simple, structured approach that focuses on habits, not hype.

Tune in to learn how you can apply the same principles to make AI a real partner in your productivity.

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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Feeling like you’re falling behind with AI? You’re not alone. In this episode, I break down the three biggest reasons people don’t learn AI  and how to overcome them.

Here’s what I cover:

• “I don’t have time.” You don’t need a course — you need a habit. Learn how a simple 5-minute daily AI routine can build momentum fast.
•  “I don’t know how to create leverage.” I’ll show you how to give AI real jobs in your workflow so it saves time and multiplies results.
•  “It’s moving too fast.” I’ll help you find focus, build consistency, and turn overwhelm into progress.

By the end of this episode, you’ll have a simple 7-day plan to start using AI effectively, no big learning curve required.

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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Imagine building a complete app just by describing it, no code, no setup, just your idea turned into reality. That’s what Vibe Coding with Google’s Gemini now makes possible.

In this episode, I dive into Google’s new AI Studio and Firebase Studio, showing you how to create working app prototypes with nothing more than a few well-crafted prompts.

You’ll learn:

• What Vibe Coding really means and how it’s changing app development.
• When to use AI Studio for quick AI-first prototypes.
• When to switch to Firebase Studio for multi-page apps with user accounts and databases.
• Common pitfalls to watch for, from security and costs to accessibility.
• A 10-minute mini exercise to test Vibe Coding yourself.

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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AI-generated videos, images, and even digital influencers are flooding our feeds,  but does that mean the end for real creators? In this episode, I explore how AI is transforming the creator economy rather than destroying it.

I share why authenticity and human connection still matter most, how creators can use AI as a collaborator, and why the industry is forecast to hit nearly $500 billion by 2027.

AI isn’t killing creativity, it’s evolving it. The future belongs to creators who blend originality, trust, and smart AI collaboration.

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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When I teach AI, whether it’s a masterclass, a corporate training, or a university lecture, I’m not just showing people how to use ChatGPT. I’m teaching them how to think differently.

In this episode, I’m taking you behind the scenes of how I teach AI, from understanding the science behind it to building literacy, acting ethically, and creating your own roadmap for real-world results.

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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Artificial intelligence is not only changing marketing, healthcare, or finance. It is now making its mark in one of Ireland’s favourite topics: the weather.

In Episode 227, I explored how AI is being used in weather forecasting and discussed the launch of AIMSIR, a new AI-powered meteorological centre developed by Met Éireann in partnership with University College Dublin (UCD). I also shared highlights from my interview on Good Morning Dublin on Dublin City FM, where we talked about what this innovation means for Irish citizens, farmers, and policymakers. 

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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In this episode, Cordula Droege, Chief Legal Officer of the International Committee of the Red Cross, delivers a stark warning at the United Nations: AI must never decide matters of life and death without human control.

She calls for urgent, legally binding regulation to ensure AI in the military remains under human oversight, grounded in humanitarian law and ethics.

As Droege reminds world leaders, history shows that new technologies rarely make war more humane. Without conscience and control, AI risks magnifying devastation, not reducing it.

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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There’s nothing worse than being in a toxic relationship, but what if the one you’re in is with AI?

In this episode, I explore groundbreaking research from Harvard Business School titled “Emotional Manipulation by AI Companions.” The study uncovers how popular AI companion apps like Replika, Chai, and Character.ai use emotionally manipulative conversation tactics, from guilt trips to FOMO hooks, to keep users engaged, even when they try to leave.

Tune in to learn how to spot the red flags of emotional manipulation in AI and how we can build technology that respects human boundaries. 

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com