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Multiple industry surveys and authoritative reports indicate that between 60% and 80% of the total time in AI and machine learning projects is spent on data-related tasks, particularly cleaning, organising, and preparing data, rather than on model training. 

​​A CrowdFlower (Figure Eight) survey found data professionals spend about 60% of their time on these preparatory activities, compared to only 3% on model training. Similar figures are echoed in Forbes and Gartner reports, reinforcing that effective AI depends more on high-quality data preparation than on the modeling step itself.

The truth is, AI is only as good as the data you feed it. Whether you’re a marketing team, a comms department, a public sector organisation or a small business, the messy reality of your data will make or break your AI adoption.

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I’ve just finished delivering and grading the Certificate in AI for Radio in collaboration with the Learning Waves Skillnet, responsible for delivering training to Ireland’s commercial radio sector. 

I had journalists, presenters, production staff, sales pros, marketing teams, programming managers, and station managers all in the same room, and here’s the thing… many came in with zero AI knowledge.

Eight weeks later? They were leaving with personalised AI use cases for their stations, a toolkit of practical skills, and most importantly… excitement about the future. So much so, one student made this radio ad (all made by AI).

The sector is fiercely resilient and in today’s episode I want to share how they are adapting to AI, despite the real threats. 

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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Do you know how much AI knowledge, competency or skill you actually have?

Most people don’t.

They either underestimate themselves – or they’ve played around with a few tools and overrate their ability to actually use AI in meaningful ways.

Hello and welcome back to AI SIX. The podcast that teaches you AI in just six minutes a day, helping you keep up when you already feel left behind! 

One of the reasons I went to Harvard Kennedy School this summer to study AI and Public Policy was to benchmark my knowledge.  

I’ve found something that will help you benchmark your AI knowledge and competency. It’s a simple, smart framework that’ll help you figure out where you are on the AI journey. 

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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Are you prepared to clone yourself and create a Digital Twin? If you are a regular listener to this podcast you will know I am prepared to do it, as I’m currently working on AIJ, my Digital Twin.

In this week's long-listen I bring you another interview from Digital Download on Good Morning Dublin, I join Michael O’Kane on Dublin City FM to explore the rise of AI Twins, where artificial intelligence meets identity. 

From brands building digital mascots and AI-powered customer service clones, to celebrities licensing their likeness for film roles and the growing influence of virtual humans, we discuss the cultural and commercial impact of this emerging trend.

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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Illinois has become the first state to officially ban AI therapists, with new legislation making it illegal for artificial intelligence systems to act as standalone providers of mental health therapy, psychotherapy, or to make therapeutic decisions.

Governor of Illinois JB Pritzker signed the Wellness and Oversight for Psychological Resources Act (HB 1806) in August 2025.

Pritzker declared that "the people of Illinois deserve quality healthcare from real, qualified professionals and not computer programs that pull information from all corners of the internet to generate responses that harm patients."

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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Why are professionals silencing themselves in the AI game?

Today on AI SIX, I want to talk about something I’m hearing more and more from clients, students, and peers. It’s not a technical problem. It’s not about capability. It’s about fear. And, strangely, it’s about shame.

I think one of the biggest barriers to AI adoption in the workplace isn’t the technology at all, it is AI shame!

I’m seeing shame take hold and preventing professionals from fully embracing AI. They hide their use. They fear judgement. They think it’s cheating.

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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OpenAI recently made headlines by announcing a groundbreaking deal to offer its ChatGPT Enterprise platform to U.S. federal agencies for just $1 per agency for the next year. The regular price for ChatGPT Enterprise is around $60 per user per month, meaning government agencies are getting the same package for drastically less. 

This move is part of a partnership with the U.S. General Services Administration (GSA) under the "OneGov" initiative, which aims to centralise technology procurement and accelerate the adoption of advanced AI tools across the federal government.

Agencies get full ChatGPT Enterprise access, which includes:

• Latest GPT models
• Unlimited usage
• Secure, enterprise-grade infrastructure
• Custom GPT creation
• Admin tools for data control
• 60-day special access to advanced features
• Dedicated onboarding and training through OpenAI’s government partners

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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Say hello to Eleven Music. Eleven Labs has entered the music industry in its bid to build the most comprehensive AI audio platform in the world.

I’m a huge fan of Eleven Labs, and working with the radio sector, we are seeing some very creative results. 

With Eleven Music, businesses, creators, artists, and marketers can generate studio-grade music from natural language prompts, with:

• Complete control over genre, style, components, and structure
• Vocals or just instrumental 
• Multilingual support, like English, Spanish, German, Japanese, and more
• The ability to edit the sound and lyrics of individual sections or a whole song after the initial generation

Turning my words into a song! 

So I decided to give it a go! People who know me very well know that I love to write poetry. So I decided to create some music for a piece I wrote. Tune in to hear it! 

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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ChatGPT-5 is here, and I’ve been testing it for the past five days. 

This is a remarkable statement from Altman about GPT-5. “It’s like talking to a legitimate PhD -level expert.”

It really makes you think about your value as a professional, doesn’t it?

So what are my thoughts after using it?

I got it to help me with my itinerary for my upcoming trip to LA and Las Vegas. This is a task I would normally delegate to my assistant Jess. And yes, I made my bookings after about 15 minutes of engaging with it. 

But then I decided to test it on a more serious level, checking how it would perform over a series of different reasoning and problem-solving tasks.

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

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What happens when your next marketing or comms interview isn’t about campaigns or channels, but about your AI competence and confidence? Are you ready to answer?

In today’s long-listen episode, I'm sharing a recent interview from my weekly Digital Download slot on Good Morning Dublin with Michael O’Kane on Dublin City FM. The question we tackled: Marketers, is your CV futureproof?

My new book, AI Playbook, is a great place for you to start. I wrote it to help you progress your communications or marketing career. It’s now available to pre-order. https://aimarketingplaybook.ie/ 

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com