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Can we really tell when text has been generated by AI? In this episode, I explore Anthropic’s new watermarking system for Claude-generated text and what it could mean for AI transparency. I explain how the watermark works, what it can and cannot prove, and why the EU AI Act is influencing how AI-generated content is identified worldwide.Want to go deeper on AI?
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**Could AI agents change the way government actually works?** In this episode, I explore *The Agentic State*, a vision for how AI agents could transform public services, government workflows and decision-making. From Estonia and Ukraine to Ireland, I look at what an agentic government could mean in practice, and why governance, human oversight and institutional capability must remain at its foundation.Want to go deeper on AI?
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What does the rise of AI mean for the future of PR and communications? In this Long Listen episode, I’m joined by Laura Wall, CEO of the Public Relations Institute of Ireland, to discuss how AI is reshaping the communications profession. We explore AI literacy, changing roles, creativity and why human judgement, trust and professional expertise will become even more important as AI adoption grows.Want to go deeper on AI?
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What does responsible AI adoption look like inside government? In the final episode of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore the Western Cape Government’s approach to AI and infrastructure. Drawing on my interview with René Kok, I look at why governments should start with public problems, trusted data and internal capability, using AI to strengthen human judgement rather than create technological dependency.Want to go deeper on AI?
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📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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The AI workforce is bigger than developers and technical roles. In episode four of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore why the future of work will depend on combining AI capability with domain expertise. From communications and finance to education and public service, I look at why organisations should train people to apply AI to real workplace problems while preserving human judgement, critical thinking and opportunities for the next generation.Want to go deeper on AI?
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Who gets to decide what AI competence looks like? In episode three of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore the growing influence of Big Tech on AI education and professional credentials. I look at why AI capability should go beyond vendor-specific qualifications and focus instead on transferable skills, domain expertise and practical workplace outcomes.Want to go deeper on AI?
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What happens when an AI partnership ends? In episode two of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore why governments and organisations should negotiate their AI exit before they enter. From data portability and interoperability to knowledge transfer and vendor lock-in, I look at how organisations can embrace AI partnerships without sacrificing long-term control, capability and choice.Want to go deeper on AI?
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Can small nations negotiate effectively with Big Tech? In the first episode of my special five-part series inspired by the AI for Developing Countries Forum in Geneva, I explore why AI partnerships should be about more than securing the best price. I look at how governments and organisations can negotiate for knowledge transfer, local skills, data ownership and long-term capability, ensuring technology partnerships leave them stronger, not more dependent.Want to go deeper on AI?
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What does Meta’s vision of personal superintelligence mean for the rest of us? In this episode, I share my latest Digital Download interview on Dublin City FM’s Good Morning Dublin, recorded while I was attending the AI for Developing Countries Forum in Geneva. We discuss Meta’s vision for personal AI agents, who owns the data behind them, and the bigger questions around AI access, equity and whether superintelligence will ultimately serve people or Big Tech.Want to go deeper on AI?
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🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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What has building with AI taught me about the future of work? In the final episode of my Building With AI series, I reflect on the biggest lessons from building AI assistants, agents, workflows and products. I explore why domain expertise and human judgement matter more than ever, and how AI can help us scale our ideas and knowledge without giving up responsibility for the outcome.Want to go deeper on AI?
📖 Buy AI Playbook
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📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
From the publisher's feed
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m…
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to: