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What does it take to build AI specifically for government and public-sector communications? In this episode, I share the journey behind GovComms.ai, from its first iteration as PolBot to a working domain-expert AI system. I explore how I’m combining 25 years of communications expertise with RAG, a European-developed AI model and a governance-first approach to build trusted AI for Public GoodWant to go deeper on AI?
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📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Do we always need the biggest AI model to get the job done? In this episode, I explain why I’m exploring smaller, locally hosted AI models as part of building Voice Studio. I look at the potential benefits around control, privacy, cost and focused performance, and why combining the right model with trusted knowledge and a clear purpose could be a powerful approach for organisations.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
What would it look like to build an AI operating system around the way you actually work? In this episode, I share how I’m developing Voice Studio, a voice-first operating system grounded in my own knowledge, frameworks and intellectual property. I explore how voice, RAG and a locally hosted AI model can help turn existing knowledge into action while keeping human judgement and data boundaries at the centre.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
How is AI changing the way we build websites and test new ideas? In this episode of my Building With AI series, I share how I’m using vibe coding to build websites, landing pages and MVPs with AI. I explore how tools like Lovable can shorten the distance between an idea and execution, while keeping human judgement, creativity and expertise at the heart of the build.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
What does the EU AI Act mean for businesses and the public now that key rules are enforceable? In this episode, I share my latest interview on Dublin City FM’s Good Morning Dublin, where I discuss AI transparency, deepfakes, human oversight, and AI literacy, as well as the practical steps organisations should be taking to comply with the EU AI ActWant to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
What does it take to turn AI governance from a policy document into something organisations can actually use? In this episode of my Building With AI series, I share how I built AI Rulebook, a practical EU AI Act governance tool. I explore how I turned my knowledge of AI adoption, policy and governance into a system that helps organisations assess readiness, understand their responsibilities and build governance into everyday practice.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
What if AI could help produce a daily podcast without taking over the editorial decisions? In this episode of my Building With AI series, I share how I built an agentic, human-in-the-loop workflow for AI SIX using Google Sheets, n8n and Claude. The system removes repetitive production work and saves me roughly an hour per episode, while I remain in control of the stories, sources, perspective and final approval.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
What if your students could keep asking you questions after the training ends? In this episode of my Building With AI series, I share how I built AIJ, a voice agent trained on my courses, frameworks and expertise. I explore how conversational AI can give learners another way to access knowledge, extend support beyond the classroom and put what they have learned into practice.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
What turns a chatbot into a genuinely useful AI assistant? In this episode of my Building With AI series, I explain how to design custom AI assistants around a clear purpose, trusted knowledge, defined boundaries and strong human oversight. I also share why the real value is not the tool itself, but the context, standards and domain expertise you build around it.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
What does it really mean to build with AI, not just use it? In this episode, I launch a special 10-part Building With AI series, taking you behind the scenes of how I’ve been applying AI inside my own business. I share how my internal AI Lab works, why experimentation is central to my approach, and how building custom assistants, agents, workflows and products has shaped the way I teach and advise organisations on AI.Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
From the publisher's feed
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m…
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to: