In this episode, I sit down with Jose Peon — a Cuban-born, New York-based fashion designer and 3D artist who built his career from scratch with nothing but a laptop and relentless hustle. Jose shares how he discovered fashion through Virgil Abloh while studying fine arts in Cuba, taught himself Cinema 4D, Marvelous Designer, and CLO, and then moved to New York where he literally went floor by floor through a Garment District building until someone gave him a shot.

We get into the full journey: from making purely digital clothes without realizing the patterns could be cut in real life, to working 12-hour days at a luxury manufacturer (Thom Browne, Marc Jacobs), to getting into Parsons and building his own aesthetic-driven creative practice. Jose also opens up about the mindset behind his work — why collaboration and letting go of ego is essential, how he approaches shooting his shot even with a 1% chance, the role AI is playing in his process today, and what it means to truly connect with your audience rather than just make pretty images.

A raw, inspiring conversation about building from nothing, bridging the digital and physical worlds, and staying obsessed enough to keep going even when someone's chasing you out of the building.

https://www.instagram.com/josepeoon