📊 Launch Debrief: How I Drove 1,500 Leads and 31 Sales for Hometown Advantage

Today I’m taking you behind the scenes of my most recent launch for Hometown Advantage—my local-ads program with 4 months of mentorship inside our Slack community. I’m sharing exactly what I spent, what converted, what didn’t, and the moves I made to protect (and lift) conversion rates in a “trust-recession” market.

You’ll hear:

• 🎯 Offer & price: $1,700 for 4 months of support (no payment plan upcharge)
• 📈 Results: 31 sales, ~1,500 leads, $7.42 CPL, $11,947 ad spend
• 💵 Revenue: $55,505 total; $43,557 profit after ad spend → 4.65X ROAS
• 🧪 Tripwire: $17 “Fix It Fast” mini course added $2,800 front-end revenue
• 🔁 Cold vs. warm: ~70% of tracked buyers were cold from launch ads
• 📉 Conversion reality: ~2% lead→sale (why 1% swings matter—and how I’m testing to improve)

What I tested to raise conversion:

• ✉️ Intentional launch warm-up emails that set buying criteria
• 👥 Ad Makeover Month in my free FB group (relationship + value builder)
• 📞 Limited 15-min sales calls (booked out; >50% close rate among show-ups)
• 💵 Price change: from $1,500/3 months → $1,700/4 months (and why I’ll keep it)

My next steps:

• Audit the webinar (with my coach), promote this podcast more consistently, and keep evergreen ads on to grow the list between launches.

Want me and my team to do this with you—ads, funnel, daily optimization, and numbers you can actually use to make decisions?

👉 Book a free call:
https://hello.dubsado.com/public/appointment-scheduler/6895076496905696e2549c58/schedule

🎙️ About Hometown Advantage
A complete, local-specific ads program + 4 months of mentorship so you’re never guessing. Get feedback on your ad copy, setup, targeting, and results inside Slack—weekly.

Follow → Instagram: @nicoleeldridge_ads
 Email → [email protected]

If this was helpful, a quick rating or review on Apple/Spotify helps more local businesses find this show. Thank you for listening—and go launch those ads. 🚀