Day 5: Automating and Scaling Your Local Ads for Predictable Growth

Welcome to Day 5 of the Local Ad Advantage series — the final piece of the puzzle.

Today we’re talking about the part every local business dreams about: leads coming in every single day on autopilot, follow-up happening without you glued to your phone, and a calendar full of real buyers who are ready to work with you.

This is what becomes possible when your ads, your follow-up, and your systems all work together.

In this episode, you’ll learn:

• What true automation actually looks like for local businesses (and why it’s NOT about going hands-off)
• How automated follow-up fills the gaps where most local businesses lose warm leads
• The exact moment your ads hand the baton to your systems to convert leads into booked clients
• How simple automations can mirror your real-life sales process and book appointments while you sleep
• Why your follow-up speed matters just as much as your ad strategy
• What scaling really means and how to increase your ad spend in a way that matches your revenue growth
• How predictable ads plus simple automations can replace hustling for referrals, posting nonstop, or relying on luck
• How local businesses can grow month after month without burning out

Inside Hometown Advantage, you get everything you need to bring this full picture to life:

lifetime access to the course, weekly coaching calls, unlimited ad and data reviews, custom copywriting GPTs, Slack support, creative templates, automation modules from Dr. Maddie, and the step-by-step direction you need to set up systems that actually work.

If you’re ready for ads that run in the background, automated follow-up that books clients faster, and a business that scales on your terms, now is the time to join.

Join Hometown Advantage: www.nicoleeldridgemedia.com/hometown

Questions?
 Instagram: @nicoleeldridge_ads
 Email: [email protected]

See you inside — and cheers to growing your business predictably, sustainably, and without the constant grind.

Day 4: Testing, Tracking & Optimizing Your Ads (AKA the part that makes you profitable)

Welcome back to Day 4 of the Local Ad Advantage series!

Today we’re talking about my favorite part of Facebook ads—testing, tracking, and optimizing for the highest return on ad spend possible.

This is where the magic happens. This is the difference between “I’m visible” and “I’m profitable.”

If you’re not optimizing your ads based on real data, you’re basically doing what boosted posts do—one and done, no strategy, no clarity, and no idea what’s actually working. But when you learn how to test ads the right way, how to read your numbers, and how to make tiny tweaks that make a massive difference… everything changes.

Inside this episode, we’re diving into:

✨ Why tracking your data and optimizing your ads matters
 ✨ How to test multiple creatives on one small budget
 ✨ What your numbers actually mean (in simple terms)
 ✨ How to make tiny optimizations that totally change your results
 ✨ Real client examples—like the dog trainer who booked 4 new clients in a week and the paint company who closed an $18K project—just from small changes we made together
 ✨ The exact numbers you can check in Ads Manager today to know what’s working

If you’ve ever felt like you’re guessing, hoping, or checking your ads with one eye open… this episode is going to give you so much clarity and confidence.

Inside Hometown Advantage, I walk you through all of this step-by-step—and you get unlimited ad reviews + ad data audits so you never have to make optimization decisions alone.

Ready to finally understand your numbers, make smart decisions, and run ads that actually work?

Join Hometown Advantage here:
 👉 www.nicoleeldridgemedia.com/hometown

Say hi or send questions anytime:
 Instagram: @nicoleeldridge_ads
Email: [email protected]

Day 3: How to Create Local Ad Creatives That Actually Stop the Scroll

Welcome back to Day 3 of the Local Ad Advantage series.
 Today we’re getting into one of the biggest hangups local business owners face when running ads: the creative.

The creative is the visual part of your ad. It’s usually your first impression, and it’s what decides whether someone stops scrolling long enough to read your copy or keeps moving without a second thought. Most people think the algorithm is to blame for poor performance, but most of the time it’s simply that the visual wasn’t strong enough to catch attention fast.

And with Meta ads, this really matters because you’re paying for placement. What happens after you show up on someone’s feed is completely in your hands.

In this episode, you’ll learn:

• The four core pieces of high-converting creative: clarity, relevance, human touch, and scroll-stopping hooks
• The four main creative types you can use: static photos, graphics, carousels, and reels
• Why simple, organic-looking visuals often outperform polished designs
• How to use your location and familiar visuals to make people instantly recognize your business is local to them
• Why bringing real humans into your ads builds trust faster than anything else
• A simple homework exercise that helps you identify what actually catches your eye on the feed

Inside Hometown Advantage, I take this even deeper. You get templates for reels, graphics, and carousels, step-by-step Canva walkthroughs, B-roll and talking-video guidance, and a full ad inspo library. Plus, you get unlimited creative and copy reviews so you’re never guessing when you hit publish.

If you want a system that makes your creative simple and effective, this is where you get it.

Join Hometown Advantage at: www.nicoleeldridgemedia.com/hometown

If you have questions, reach out anytime:
 Instagram: @nicoleeldridge_ads
 Email: [email protected]

See you in Day 4 where we’ll walk through testing, tracking, and optimizing your ads for maximum return.

Welcome back to part three of the Local Ad Advantage series, where we’re breaking down the five pieces you need in place to run profitable Facebook and Instagram ads for your local business.

Today is all about the creative — the visual part of your ad that decides whether someone stops scrolling or keeps moving. Most local businesses blame the algorithm for low engagement, when the truth is this: the creative simply isn’t catching the right people’s attention.

In this episode, I’m sharing:

Why your creative matters just as much as your copy

The four elements every high-converting local ad needs

How to choose the right creative type (photos, reels, graphics, carousels)

Simple scroll-stopping tweaks that make your content stand out

How local cues like faces, towns, and familiar settings instantly increase trust

I also walk through how I support Hometown ADvantage members with step-by-step creative templates, Canva walkthroughs, best-performing examples, unlimited ad reviews, and weekly coaching so you’re never guessing what to create or whether it will convert.

If you’re ready to run ads that actually get seen, clicked, and booked, Hometown ADvantage is where we do it together.
Join here → www.nicoleeldridgemedia.com/hometown

Questions or want to chat through your ads?
Instagram: @nicoleeldridge_ads
Email: [email protected]

Welcome to part two of my five-part Local Ad Advantage series for local business owners who want Facebook and Instagram ads that actually convert to new clients.

Today’s video is all about ad copy – the words in your ad that do the selling.

Most local businesses drop a basic two-line caption under their ad and hope the video or graphic “does the work.” That approach leads to impressions, a few random clicks, and no real clients. This video walks through what your copy needs to do so your ads can turn attention into booked appointments and paying customers.

In this video I break down:

• Why clarity in your offer and message matters more than sounding fancy
• The role of your hook (those first 1–2 lines) in stopping the scroll
• How your body copy builds desire, trust, and urgency
• The importance of a clear, explicit call to action and next step
• A simple location tweak that instantly makes your ads feel more relevant to locals

I also share how I support Hometown ADvantage members with ad copy inside the program using:

• Step-by-step lessons and fill-in-the-blank frameworks
• Real winning copy examples from my clients
• A custom GPT trained on my ad frameworks
• Unlimited ad reviews, including line-by-line feedback on your copy

Hometown ADvantage is my signature program for local business owners who want profitable Meta ads running within 90 days, plus four months of live support, weekly calls, Slack access, and unlimited ad and data reviews.

🔗 Learn more about Hometown ADvantage and join here:
www.nicoleeldridgemedia.com/hometown

For more content and behind-the-scenes client stories, find me on Instagram @nicoleeldridge_ads or email [email protected]

Welcome to part one of my Local Ad Advantage series. Over five videos, I am walking you through the exact five things you need to run profitable Facebook and Instagram ads for your local business, without wasting money on strategies that do not convert.

In this video, you will learn how to choose the right ad type for your business so that Meta can actually do its job. I break down the only objectives I use for local businesses, how to decide where to send people from your ad, and why so many campaigns fail simply because the setup is wrong from the start.
Inside this video, I cover

– The two main objectives that work for local businesses inside Ads Manager
– The difference between sending people to Messenger, DMs, lead forms, or your website
– Why traffic and awareness campaigns usually fail local businesses
– A breakdown of how Misty went from zero leads to leads for four dollars each with one simple change
– How a photographer used a local follower ad to book a multi thousand dollar shoot

This series is pulled from the same framework I teach inside Hometown Advantage, my signature program for local business owners who want profitable ads running within 90 days. Inside the program you get:

– Lifetime access to the full step by step local ads course
– Four months of mentorship and personalized support
– Weekly group coaching calls
– A private Slack channel for questions in between
– Unlimited ad reviews and ad data reviews so you always know what to do next

Connect with me on Instagram at @nicoleeldridgeads and send a DM to talk about what is possible for your business with the right ad strategy in place.

Send me an email at [email protected]

OR - Checkout hometown ADvantage here:
https://www.nicoleeldridgemedia.com/hometown

📊 Launch Debrief: How I Drove 1,500 Leads and 31 Sales for Hometown Advantage

Today I’m taking you behind the scenes of my most recent launch for Hometown Advantage—my local-ads program with 4 months of mentorship inside our Slack community. I’m sharing exactly what I spent, what converted, what didn’t, and the moves I made to protect (and lift) conversion rates in a “trust-recession” market.

You’ll hear:

• 🎯 Offer & price: $1,700 for 4 months of support (no payment plan upcharge)
• 📈 Results: 31 sales, ~1,500 leads, $7.42 CPL, $11,947 ad spend
• 💵 Revenue: $55,505 total; $43,557 profit after ad spend → 4.65X ROAS
• 🧪 Tripwire: $17 “Fix It Fast” mini course added $2,800 front-end revenue
• 🔁 Cold vs. warm: ~70% of tracked buyers were cold from launch ads
• 📉 Conversion reality: ~2% lead→sale (why 1% swings matter—and how I’m testing to improve)

What I tested to raise conversion:

• ✉️ Intentional launch warm-up emails that set buying criteria
• 👥 Ad Makeover Month in my free FB group (relationship + value builder)
• 📞 Limited 15-min sales calls (booked out; >50% close rate among show-ups)
• 💵 Price change: from $1,500/3 months → $1,700/4 months (and why I’ll keep it)

My next steps:

• Audit the webinar (with my coach), promote this podcast more consistently, and keep evergreen ads on to grow the list between launches.

Want me and my team to do this with you—ads, funnel, daily optimization, and numbers you can actually use to make decisions?

👉 Book a free call:
https://hello.dubsado.com/public/appointment-scheduler/6895076496905696e2549c58/schedule

🎙️ About Hometown Advantage
A complete, local-specific ads program + 4 months of mentorship so you’re never guessing. Get feedback on your ad copy, setup, targeting, and results inside Slack—weekly.

Follow → Instagram: @nicoleeldridge_ads
 Email → [email protected]

If this was helpful, a quick rating or review on Apple/Spotify helps more local businesses find this show. Thank you for listening—and go launch those ads. 🚀

🧩 Part 3: The Low-Ticket Funnel That Pays for Your Leads (and Fuels Bigger Sales)

We’re wrapping the series with my favorite strategy: low-ticket offer funnels. I’m breaking down what actually makes them work in 2025, how they differ from free lead magnets, the exact five pieces you need dialed in, and my real numbers (ad spend, revenue, profit, and conversions).

You’ll learn:
 ✅ Why low-ticket is quality over quantity—and not your primary revenue source on the front end
🧠 The 5 must-haves for profitable low-ticket ads:

1. a no-brainer offer solving an immediate, niche problem
2. killer ads that sell before the click
3. a conversion-ready sales/checkout page with social proof
4. follow-up that bridges to your higher-ticket offer
5. tracking + testing so you know what to scale
   📈 My real data from running this funnel (spend, AOV, CPA, ROAS, profit)
   🛠️ How strategic upsells (templates, quick workshops, custom mini-deliverables) can cover ad spend—or even create front-end profit

If you want us to set this up, manage it daily, and keep it profitable—my team and I can audit your funnel, write/create your ads, manage spend, and report your numbers so you always know what’s working.

👉 Book a free call to talk done-for-you ads:
 https://hello.dubsado.com/public/appointment-scheduler/6895076496905696e2549c58/schedule

🎙️ About the Podcast:
The Hometown Advantage Podcast helps local and online business owners use Facebook & Instagram ads to grow visibility, fill offers, and scale sustainably—without guesswork or wasted spend.

Follow me on Instagram → @nicoleeldridge_ads

Email → [email protected]

Missed the rest of the series? Go back to: Live Launches (Part 1) and Evergreen Funnels (Part 2).

💰 The Evergreen Funnel That Scales My Business on Autopilot

In this episode, I’m breaking down the second way I’ve scaled my business this year — using an evergreen funnel that brings in leads and sales every single day.

If live launches feel too chaotic or stressful, this one’s for you. I walk through exactly how my funnel works, what makes it convert, and the small tweaks that helped me consistently see a 3X return on ad spend — completely in the background.

You’ll learn:
 ⚙️ What an evergreen funnel actually is (and how to build one that works in 2025)
 📊 My real ad numbers — including how evergreen compares to live launching
 💌 The small “trust-building” tweaks that make my funnel convert (like free value drops and social proof)
 🎯 How to write ads that sell your offer before someone even hits your sales page

If you already have an evergreen funnel and you’re ready to pour fuel on the fire — me and my team can help. We’ll audit your entire funnel, optimize every step, write and manage your ads, and help you track what’s working (and what’s not).

👉 Book a free call here to chat about done-for-you ad management:
 https://hello.dubsado.com/public/appointment-scheduler/6895076496905696e2549c58/schedule

🎙️ About the Podcast:
The Hometown Advantage Podcast helps local and online business owners learn how to use Facebook and Instagram ads to grow their visibility, bring in more clients, and scale with strategy — not stress.

Follow me on Instagram → @nicoleeldridge_ads

Email → [email protected]

Next up in the series: Low-Ticket Offer Funnels that Convert 🎧

🚀 3 Ways I’ve Used Facebook & Instagram Ads to Scale My Online Business in 2025

In this episode, I’m kicking off a 3-part series where I’m breaking down the exact strategies I’ve used to grow my online business with ads this year — starting with live launching.

You’ll learn:
 💡 The difference between live launching, evergreen webinars, and low-ticket funnels
 📈 Why I recommend live launching first (especially for coaches and course creators)
 💰 How I set my launch revenue goals and calculate ad spend to hit them
 🔥 Real examples from clients who generated 6–9X returns on ad spend

I also pull back the curtain on how me and my team help business owners plan, build, and manage profitable live launches — from messaging and ad copy to funnel strategy and retargeting ads.

👉 Want me and my team to run your next launch or ads for you?
 Book a free call here: https://hello.dubsado.com/public/appointment-scheduler/6895076496905696e2549c58/schedule

🎙️ About the Podcast:
The Hometown Advantage Podcast is where I teach local and online business owners how to use Facebook and Instagram ads to grow their reach, fill their offers, and create consistent revenue — without wasting money on guesswork.

Follow me on Instagram → @nicoleeldridge_ads

Email → [email protected]

Next up in the series: The Evergreen Webinar Funnel 🎧