Seoul-ful Sisters

Ep 21: "Honest"-ly Redefining K-Jewelry


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Welcome back to Episode 21! I’m so excited to welcome Ms. Choi, CEO of Honest Seoul, a luxury jewelry brand creating lab-grown diamond pieces both online and offline.

What began as a single visit to Jongno Street—an antique district in Seoul brimming with master craftspeople—sparked her vision to spotlight often-overlooked talent within Korea’s beauty and fashion industry. That moment set her on a path not just to build a brand, but to challenge long-held assumptions about value, craftsmanship, and sustainability in a traditional market.

This episode is for anyone seeking inspiration from bold women leading change with passion, intelligence, and vision. Whether you’re carving your own path or simply love stories of innovation and resilience, this conversation with Clara will leave you thinking bigger—guaranteed.

Stay tuned for episode 22, and happy early Christmas and New Years!

Follow @seoulfulsisters on Instagram for updates.

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Seoul-ful SistersBy Claire Yura Kim