Why do we hate losing money more than we like making it? Why will we hold on to an investment that is making a constant loss hoping it will go back up some day when we know we really should exit and put the money to better use somewhere else? Behavioural economics gives insight into why we don’t always act rationally when making these tough financial decisions and to explain it in simple terms we have Kara Child on board, a Senior Wealth Manager at Pitcher Partners.