In episode 21 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies for improving lead generation, connecting with decision-makers, and closing larger data center sales. Joshua Feinberg shares best practices for optimizing your LinkedIn presence, leveraging content and events, understanding buyer personas, and modernizing lead generation approaches for today's digital buyer's journey. Feinberg also provides tactical advice for identifying larger sales opportunities and improving brand recognition among target accounts. Viewers will learn actionable tips they can implement immediately to boost their data center sales and marketing results. 

#datacentergtm #dcsmi #datacenters #sales #leadgeneration #digitaltransformation #b2bsales #contentmarketing

0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:24 Introducing Data Center Lead Generation 201 (Getting to Decision Makers and Larger Sales)

5:03 Agenda (Data Center Lead Generation 201 (Getting to Decision Makers and Larger Sales))

6:42 Recap Data Center Lead Generation 101

17:49 Get Your LinkedIn Profile and Company Page Ready for Decision Makers

21:57 Grow Your LinkedIn Connections at Your Target Accounts

28:45 Spread Your Thought Leadership at Your Target Accounts

34:27 Attract the Decision-Making Committee for Larger Sales

40:57 Improve Lead Generation from Your Target Accounts

49:42 Close Larger Sales from the Decision-Making Committee

51:49 Expand Your Relationship with Decision Makers at Your Target Accounts

53:54 Q&A on Data Center Lead Generation 201 (Getting to Decision Makers and Larger Sales)