My Best Campaign

Ep 21. Katie Wilson, Co-founder, BelliWelli | The Silly TikTok Skits that Led to 2,000% Brand Growth


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Katie Wilson believes in trial and error, but she had no idea that her days of consumer research in the vitamin aisle at Walmart would unlock a viral TikTok strategy and 2,000% growth. In this episode she talks about how she cracked the code, how she evolves her TikTok strategy to keep up with algorithm, and why she's newly a believer in brand building that doesn't show an immediate ROI.


LINKS

BelliWelli Tiktok

BelliWelli Instagram

Fiber Fest

David Cod

Dillon Francis

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My Best CampaignBy Monday Creative Inc