The Coaching Edge: A Business Building Podcast

EP 21: Mastering Live Events: A Sales Strategy for Coaches with Christy Osborne


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In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hosting. We also discuss the expectations and conversion rates associated with live events and offer advice on creating a live event funnel. We're giving you a realistic and practical perspective on using live events as a marketing tool in your coaching practice.

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The Coaching Edge: A Business Building PodcastBy Wendy McCallum