In this episode, Justin and Brett dive deep into the world of social media advertising, revealing why boosting posts is only scratching the surface. They discuss the power of the Meta Ads Manager, how to properly target customers, and strategies to boost your return on ad spend. Whether you’re just starting with paid ads or looking to refine your approach, this episode offers insights you won’t want to miss!

Hosts: Justin Buzzi (CEO of Get Up and Go Kayaking) & Brett Ridenour (Director of Technology & Marketing at TourScale) 

• Key Topics Discussed:
  • Why boosting posts isn’t enough for effective social media advertising.
  • Breaking down Meta’s Ads Manager for Facebook and Instagram ads.
  • Essential targeting strategies: who, what, when, and where of ads.
  • The difference between prospecting and retargeting campaigns.
  • How to leverage customer data for better ad performance.
  • Setting up conversion tracking for maximum ROI.
  • Practical tips for improving creative content in ads.
  • Managing ad budgets and understanding important metrics.