By Justin Buzzi and Kai Kaapro
The podcast currently has 21 episodes available.
In this episode, Justin and Brett dive deep into the world of social media advertising, revealing why boosting posts is only scratching the surface. They discuss the power of the Meta Ads Manager, how to properly target customers, and strategies to boost your return on ad spend. Whether you’re just starting with paid ads or looking to refine your approach, this episode offers insights you won’t want to miss!
Hosts: Justin Buzzi (CEO of Get Up and Go Kayaking) & Brett Ridenour (Director of Technology & Marketing at TourScale)
Join us for an engaging episode with Spencer Finch, founder of Mad Moose Rentals & Tours and a partner at RISE Executive Partners. Spencer discusses the challenges and triumphs of scaling an adventure tourism business, transitioning from hands-on operations to strategic growth, and the innovative methods he uses to optimize sales and manage seasonal fluctuations. Get insights on creating impactful sales teams, leveraging reviews for marketing, and using creative strategies to stay ahead. Perfect for entrepreneurs and business owners looking to scale and succeed. Don’t miss out!
Spencer Finch on LinkedIn: https://www.linkedin.com/in/spencer-finch-36a3445b/
Rise Executive Partners on Youtube: https://www.youtube.com/@riseexecutivepartners/
How do you currently manage your time, and are you truly making the most of your day?
In this episode of the Get Up and Scale podcast, hosts Kai Kaapro, Justin Buzzi, and Brett Ridenour dive deep into one of the most crucial aspects of running a business: time management. They share their personal experiences, favorite tools, and practical tips for managing tasks effectively. Whether you’re a solopreneur juggling multiple roles or a leader looking to optimize your team’s efficiency, this episode is packed with insights to help you get things done and grow your business. Tune in to discover how to turn your to-do list into a powerful tool for success.
In this episode of Get Up and Scale, hosts Kai Kaapro, Justin Buzzi, and Brett Ridenour dive into two pressing issues facing business operators today: weather-related challenges and the complexities of marketing funds. The team discusses how unpredictable weather, particularly heavy rains in the Midwest, impacts boating businesses, sharing insights from a small boating shop in Oshkosh and their own franchisees. They also tackle the ongoing legal battle between Bojangles and its franchisees over the transparency of their marketing fund. Tune in to hear expert advice on weatherproofing your business and managing marketing funds effectively.
WE DO NOT OWN ANY CONTENT IN THIS VIDEO. THIS VIDEO ONLY EXPRESSES OUR OPINIONS.
SOURCES:
https://spectrumnews1.com/wi/milwaukee/news/2024/05/23/boat-rental-challenges
https://www.restaurantbusinessonline.com/financing/franchisees-sue-bojangles-over-marketing
Welcome to the Get Up and Scale Podcast with hosts Kai Kaapro and Justin Buzzi. In this episode, we dive into the latest news in the tourism industry, with a primary focus on private equity's growing interest in franchising. We examine why franchising is less prevalent in tourism, discuss the potential for replication in various types of tours, and consider both the challenges and advantages of converting existing businesses into franchises. The hosts also analyze successful strategies from leading franchises like Crumbl Cookies and discuss the impact of technology on making franchising more efficient. Finally, they explore the opportunities for high-margin bolt-ons and the importance of networking within the industry for growth.
In this episode, we dive into the story of Zoom Room, a dog training franchise that faced significant challenges early on. We explore their initial mistakes, such as picking wrong franchisees and growing without a plan, which led to a two-year moratorium on sales. With a new CEO, strategic improvements, and a focus on unit economics, the franchise rebounded, expanding from 10 to 45 locations.
Source: https://www.entrepreneur.com/franchises/these-5-brands-are-conquering-the-franchise-industry-at/467126
We also discuss the six stages of the franchisee-franchisor relationship, addressing common struggles and the importance of financial performance and support systems in nurturing a successful and happy franchisee ecosystem.
Source: https://www.franchise-chat.com/resources/the_e_factor.htm
Chapters:
In this episode of Get Up and Scale, hosts Kai Kaapro, Justin Buzzi, and Brett Ridenour sit down with Jonathan Breines, the business owner of Damn Good Beer Bus, to delve into the world of franchising.
Jonathan, ready to franchise his thriving beer tour business, asks insightful questions about franchising strategies, market potential, and the importance of robust systems and processes.
Kai and Justin share their experiences and advice on how to scale effectively, the significance of knowing your market, and the challenges and rewards of the franchising journey.
Tune in to gain valuable insights from industry leaders and learn whether franchising is the right path for your business.
In this episode of the Get Up and Scale podcast, hosts Kai Kaapro, Justin Buzzi, and Brett sit down with Kelsey Tonner from Guest Focus, a tour business coaching practice that has helped over 2,000 tour operators from 75+ countries since 2015.
Kelsey shares his journey from being a tour guide in the Canadian Rockies to becoming a renowned tour business coach. They delve into the secrets of creating memorable and profitable tour experiences through Kelsey’s Unforgettable Product Pyramid, the importance of understanding and targeting your ideal guest, and effective strategies for scaling a tour business.
Whether you’re a small tour operator or looking to expand across multiple states, this episode is packed with actionable insights and strategies to elevate your tour business.
Follow Guest Focus on Youtube: https://www.youtube.com/@guestfocus
In this episode of the Get Up and Scale podcast, hosts Justin Buzzi, Kai Kaapro, and Brett sit down with Douglas Quinby, a key figure in the tourism industry and counterpart to Bruce from Arrival. Douglas brings a wealth of information as they delve deep into the dynamics of the tourism industry, including OTA (Online Travel Agency) trends, customer segmentation, and market strategies. They explore the importance of understanding different customer cohorts and discuss the technological advancements that are shaping the future of tourism.
Douglas also shares his outlook for the remainder of the year, offering valuable insights and actionable strategies for tourism operators.
This episode is packed with practical advice and expert perspectives, making it a must-listen for anyone in the tourism sector.
In this episode of the Get Up and Scale Podcast, we’re thrilled to welcome Brennen Bliss, CEO of Propellic, an SEO agency renowned for its expertise in the travel industry. Brennen has an impressive track record, starting with humble beginnings and growing into a leader in digital marketing. Join us as we delve into Brennen’s journey and explore the latest trends and strategies in SEO and paid media for travel and tourism businesses.
Key topics include:
• SEO Fundamentals: Understanding the core aspects of SEO, including content strategy, technical SEO, and authority building.
• Impact of AI on SEO: How Google’s shift towards AI-generated search results is changing the landscape and what businesses need to do to adapt.
• Practical Tips: Brennen’s advice on conversion tracking, effective ad budgeting, and local SEO strategies for tours and activities.
• Future of Paid Media: Insights on new ad formats and how to leverage first-party data for retargeting in a world without third-party cookies.
• Case Studies: Real-life examples of SEO successes and challenges faced by travel companies.
Find Brennen Bliss
His Agency: https://www.propellic.com/
LinkedIn: https://www.linkedin.com/in/brennenbliss/
Don’t miss this insightful conversation packed with actionable tips to help you scale your travel business.
The podcast currently has 21 episodes available.