Get Up and Scale Podcast

Ep. 29 TourScale 2x, AI vs. SEO, and GaryVee’s Painful Truth for Franchisees


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In this packed reunion episode, the hosts dive deep into what’s been going on behind the scenes—including big acquisitions, marketing experiments, and the ever-evolving impact of AI on the tour industry.

 

💥 Topics Covered:

  • TourScale’s acquisition of Cruisin’ Tikis and integrating 45+ locations
  • Kai's strategy for managing change with nervous franchisees (yes, even overlapping markets!)
  • Justin’s conversation with Gary Vee and the “create pain” philosophy for business alignment
  • The unstoppable rise of AI tools like ChatGPT and how it’s already shifting traffic and customer behavior
  • Why experiential businesses might be the most future-proof segment out there
  • Kai's bold vision: making Cruisin’ Tikis a household name
  • What Airbnb’s new app and OTA platforms mean for tour operators S
  • easonal pivots, off-season marketing tactics, and the power of hyper-local adaptation Ending tradition? 
  • A surprise cameo from Kai’s son, August, with a new signature outro: “Dad, it’s dinner time!”
...more
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Get Up and Scale PodcastBy Justin Buzzi and Kai Kaapro