Starting a business is a little like buying a car: You need to do some research before taking the plunge.

Today, your host, Pejman Ghadimi, discusses how doing your due diligence can mean the difference between success and failure. Interviewing him today is Noah, who wants to learn how to get his foot in the door in a niche market and how to validate that his product idea is worth investing his time into.

As a bonus, Pejman also shares his strategy for running the numbers on business ideas before you open your doors.

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