In this episode Simon Whale & David Mintz talk to Property Public Relations and content marketing expert Jerry Lyons of the Estate Agents Content Club. We also cover the heroes and the zeroes of the property industry, the PR Blunders and the PR Wonders, we talk scandal, controversy, meme culture, Gerald Ratner, Rightmove, Sam Ashdown, Drivers and Norris, Oliver James, Jonathan Handford, Positive News and much much more. Help, Hope & Happiness to stay on message.