July 15, 2026

Ep. 21 | Turning Your Hustle Into Calling

22 minutes

Welcome back to the show, where we help kingdom entrepreneurs turn their everyday lives into eternal impact. Today I am hanging out with one of my absolute favorite humans on the planet, my brother and knucklehead extraordinaire, Aaron Hoffman. Aaron is a pastor turned shaved-ice entrepreneur, a man who has walked through deep loss, wild transition, and crazy favor, and still somehow manages to send the most ridiculous voice notes that make my entire day. In this episode, we pull back the curtain on real friendship, the power of an inner circle that tells you the truth, and why most guys are starving for the kind of brotherhood that actually knows what your kitchen looks like when life is messy.

We are also diving into why your business is not just a way to make money but a weapon for the kingdom. Aaron and I get into AI, influence, personal branding, and what it looks like to stop hiding your faith behind the counter and put it front and center on your platform. If you have ever felt like you were born for more, sitting on a gift you are afraid to share because you might lose followers, clients, or comfort, this conversation is for you. Get ready to laugh, get challenged, and start seeing your work as worship and your company as a cause.

CHAPTER Markers:
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Friendship, Fun, And War: [00:00:01] - [00:01:32]

Power Of Inner Circle: [00:01:33] - [00:02:59]

Most Men Lack Brotherhood: [00:03:00] - [00:05:20]

Curating Aligned Friendships: [00:05:21] - [00:06:51]

Behind The Counter Life: [00:06:52] - [00:07:51]

AI, Influence, And Faith: [00:07:52] - [00:08:44]

Fear Of Losing Followers: [00:08:45] - [00:09:49]

Speak To One Avatar: [00:09:50] - [00:11:21]

Content For The Wounded: [00:11:22] - [00:12:07]

Purpose, Loss, And Calling: [00:12:08] - [00:15:12]

Work As Everyday Ministry: [00:15:13] - [00:17:19]