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Ep. 21 - Why "DISRUPTING" or "REDEFINING" your industry is a bad idea
Not only is being "disruptive" lazy marketing that most people see through.
It also puts you into a wrong mindset.
Because being disruptive means you're playing outside the boundaries of an industry (and therefore: hierarchy). You want to destroy it in order to build it up in your image and emerge as the dominant player.
And playing OUTSIDE of an established hierarchy means you miss out on a significant source of happiness: Experiencing gradual progress and improvement.
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The State Of Client Acquisition (www.StateOfClientAcquisition.com) is an Ask-Me-Anything style podcast that covers all aspects of client acquisition for coaches, consultants and small B2B. We focus on LinkedIn organic and on YOU, the listener. Submit a question on www.StateOfClientAcquisition.com.
Watch the free Alpha Lead Academy Training on how to win clients on LinkedIn: https://www.michalbohanes.com/webinar-lp
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By Michal Bohanes
2
11 ratings
Not only is being "disruptive" lazy marketing that most people see through.
It also puts you into a wrong mindset.
Because being disruptive means you're playing outside the boundaries of an industry (and therefore: hierarchy). You want to destroy it in order to build it up in your image and emerge as the dominant player.
And playing OUTSIDE of an established hierarchy means you miss out on a significant source of happiness: Experiencing gradual progress and improvement.
++++
The State Of Client Acquisition (www.StateOfClientAcquisition.com) is an Ask-Me-Anything style podcast that covers all aspects of client acquisition for coaches, consultants and small B2B. We focus on LinkedIn organic and on YOU, the listener. Submit a question on www.StateOfClientAcquisition.com.
Watch the free Alpha Lead Academy Training on how to win clients on LinkedIn: https://www.michalbohanes.com/webinar-lp