Support Insights Podcast | CX & Customer Support Podcast by SentiSum

Ep. 21: Why you should invest in support operations early [Feat. Oleg Krasnov, Head of Support Excellence at Miro] [Scale series]


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Miro was growing 300% year-on-year already—and then the pandemic hit.

The rise of asynchronous work saw an explosion in the need for their product (a virtual whiteboard and collaboration tool), even from personas they'd never seen before.

In the CS team, that meant inbound tickets grew from 2,500 per month to 2,500 per week almost overnight.

And they were seeing new questions they didn't expect, from customer segments they'd rarely come across.

In this episode of the State of Customer Service podcast, we get a masterclass from Oleg Krasnov, Miro's Head of Customer Support during the pandemic hyper-growth period.

We find out what it's like to be a leader under pressure; to have 10,000 things on your backlog; and how to get through it with clear prioritisation, processes, analytics and systems,

Key points include:

  1. The benefits of investing in support operations employees early on
  2. Why you should map your customer journey, including your systems and processes.
  3. Why support insights and the product-feedback loop are so critical as a company scales.
  4. ...more
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    Support Insights Podcast | CX & Customer Support Podcast by SentiSumBy SentiSum