In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and pitfalls of intent data, as well as where to start when first using intent data.
<a href="https://www.linkedin.com/in/ericmaccoll/">Contact Eric MacColl</a><a href="https://www.linkedin.com/in/johnathanbald/?originalSubdomain=ca"> </a>| <a href="https://www.linkedin.com/company/sunny-side-up-podcast/">Follow us on LinkedIn</a>

In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and pitfalls of intent data, as well as where to start when first using intent data. Contact Eric MacColl | Follow us on LinkedIn

In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and pitfalls of intent data, as well as where to start when first using intent data.
<a href="https://www.linkedin.com/in/ericmaccoll/" rel="noopener noreferrer">Contact Eric MacColl</a><a href="https://www.linkedin.com/in/johnathanbald/?originalSubdomain=ca" rel="noopener noreferrer">&nbsp;</a>| <a href="https://www.linkedin.com/company/sunny-side-up-podcast/" rel="noopener noreferrer">Follow us on LinkedIn</a>

Ep. 210 | Intent Data and ABM. Ft. Eric MacColl

Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve your toughest challenges.

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Ep. 210 | Intent Data and ABM. Ft. Eric MacColl

Ep. 210 | Intent Data and ABM. Ft. Eric MacColl

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