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Ep. 210 | Intent Data and ABM. Ft. Eric MacColl
In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and pitfalls of intent data, as well as where to start when first using intent data.
Contact Eric MacColl | Follow us on LinkedIn
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By Demandbase
5
55 ratings
In this episode, Eric MacColl talks about intent-based customer journeys and how you can use them to effectively market and advertise to customers in your target market. Eric talks about why you should use intent-based customer journeys, the mechanics and pitfalls of intent data, as well as where to start when first using intent data.
Contact Eric MacColl | Follow us on LinkedIn
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