On August 22, 2025, the California New Car Dealers Association (CNCDA) filed a lawsuit in Los Angeles County Superior Court against American Honda Motor Co., Inc., Sony Honda Mobility, Inc., and Sony Honda Mobility of America, Inc., alleging deliberate violations of California's franchise laws. Today, CNCDA President Brian Maas joins the show to explain the significance of this legal action and its implications.

The lawsuit claims Sony Honda's actions, including taking $200 deposits directly from consumers, breach Assembly Bill 473, which prohibits automakers from using affiliated brands to compete with franchised dealers. Brian explains that these actions undermine the 161 Honda and Acura dealers in California, who have significantly contributed to the brand’s success. Additionally, the complaint alleges unfair competition and false advertising, seeking to stop these illegal sales practices. As a result, CNCDA is pushing for immediate injunctive relief to protect the dealer network and ensure consumer protections like local service and transparent pricing. California's franchised dealers, vital to the economy, support over 138,000 jobs and generate significant tax revenue and charitable contributions.

What's your hot take on this issue? Weigh in on the EV4E LinkedIn page here!

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Read CNCDA's Complaint Against Sony Honda here

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