Amanda McLernon and Emily Klipp are the CEO and COO, respectively, of McLernon & Co, whose social media obsession is to #KeepSocialMediaSocial. What does that mean? In their words, it means “we focus on building real, honest connections with people through innovative social media strategy. We create and encourage conversations that build engagement among your network of followers and friends.”

Social media, in many ways, has moved front and center into our lives. And with that ascent comes the unexpected complaining about it. Amanda and Emily reject those complaints and take it as a challenge as social media experts to do it better. They’re strategists, they’re executors, and they’re fans of social media engagement. It also bears mention that they’re two of the most poised, savvy, and confident women I’ve talked to in some time.

On this week’s show, we talk about their journey into entrepreneurship, the challenges and opportunities of it, why friendship isn’t completely necessary to a successful partnership, what’s ahead in social media trends (toward the back half of the show, you don’t want to miss it), and a ton more. It’s a fun, jam-packed chat that I know you’ll enjoy because, again, social media touches us all.

You can find Amanda and Emily at their website, on Facebook, and on Instagram.

This episode is available for download on iTunes, streaming on Stitcher, or at the Jon of All Trades homepage.