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Ep 22: Everything You Need To Know About Launching A Product


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Show Outline:

  • 0:00 - Intro 
  • 2:15 - Product Launches and Post Launch Optimization 
  • 8:30 - Awkward Silence 
  • 8:40 - More Product Launch Talk 
  • 10:50 - Goal-Seek Marketing 
  • 12:43 - Facebook / Cambridge Analytica / User-based Retargeting 
  • 21:40 - Closing   

  • Key Takeaways for Launching a product: Plan your launches and keep notes on what does not go well for future launches. Successful launches are all about optimization. Your optimization team should be multi-disciplinary but in the war room people are essentially roll-less. Plan out what analytics packages you will need before hand. (Obviously) Build a model of what you expect to happen. This provides a benchmark.

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