“Businesses don’t buy anything, people in businesses buy things”
0:00 Intro
Black Friday Promos
6:28: Grey Zones between B2B and B2C
11:00: Promo execution, automated vs manual and what to watch live. Tech stack.
20:00: Pricing vs Brand Perception
25:00 The new iPhone
26:02: Recession Management
41:06: Twitter again….
49:00: CryptoTips for leading through economic downturn:
Take bold action, FAST, be ruthless. You want to try and keep your organization in tact and some powder dry.
Look for opportunities when your competition weakens.
Assess underperforming campaigns and people
Be extra sensitive to what your target market is doing. The people who are still buying, why are they buying.
Watch your data close and constantly communicate the changes to all parts of the org.