StillUnsponsored

Show Outline:

Key Takeaways for Launching a product: Plan your launches and keep notes on what does not go well for future launches. Successful launches are all about optimization. Your optimization team should be multi-disciplinary but in the war room people are essentially roll-less. Plan out what analytics packages you will need before hand. (Obviously) Build a model of what you expect to happen. This provides a benchmark.

Oh hey, we are still doing this. Back from NYC we discuss: Instacart still being alive and well funded apparently, SNAP being killed by a single tweet, Companies ranked by NPS score and KUIU a hunting company trying to build the best gear while keeping prices under control.    Full Show Notes at StillUnsponsored.com   

Show Overview: 

LIVE FROM NEW YORK! Its Still Unsponsored! This one is a bit of a wreak. We struggle with a new audio setup that turn out also be a terrible analogue radio receiver. Still we press on and talk the virtues of aged beef in New York City, which sports ball ads have long term staying power and what dumbasses are trying to kill youtube monetization this week (hint: its the same guy). Finally we go deep into view through conversion and how you should think about them.    Show 

Outline:   

Warning, don't gorge on breakfast tacos before recording if you want to make an energetic and engaging podcast. In this episode we lazily discuss: the possibility of Amazon coming to Austin, Twitter telling people they interacted with Russian trolls, Superbowl advertising, and YouTube booting people off monetization.   

Show Outline: 

Due to travel schedules and other engagements we will be back on next week.

We blast through this one so we can examine the dark side of social media. Does using a robot help your accounts? If you were going to do it what would you do? We also look at Facebook's "Nuclear" announcement, YouTube drama and the Virtual Assistant landscape.    

Show Outline: 

Episode Summary: This time on the show we discuss how Apple screwed themselves while trying to deliver a better customers experience. Then how Logan Paul's trip to Japan's "Suicide Forrest" will impact creators and advertisers and how you can mitigate these problems. Chrome is the new Internet Explorer???? We talk about Chrome's dominance causing generalized internet pain. Finally we tell you everything you need to know to successfully hire a kickass designer. Question of the Show: What is the best audience engagement trick you have heard on a podcast or on YouTube?  Actionable Nuggets From This Show: Think about what customers are going to think of the solution. Offset your mass buys with tightly edited influencer sponsorships Set levels of support for browsers. Example: if a browser has above 7% market share it gets the full QA for every release. Hiring A designer: Designers are artists, they will be different from your other employees Look at their portfolio and make sure the designers style matches your brand aesthetic Give them a take home assignment during the interview Make sure they can work collaboratively with you.  Don’t separate your design team from the rest of the marketing team, bring them into the daily grind. If you can, devote designers to brands. 

Show Outline: 

Go back to your families already!