This time we discuss #SleepingGiants and other activist movements. These guys are trying to kill sites they don't like by getting brands to pull ads. Unfortunately they are typically complaining about retargeting while padding the stats of the shitty websites.

Then we go in on Tai Lopez. Definitely a smart and successful guy. But definitely in the 'get rich quick' zone. Check out the disclaimer on StillUnsponsored.com. We will save you from the retargeting he runs.

Finally, we discuss how to turn around customers that are really, really mad. Generally if we are talking to the customer, its on social or in person at a trade show, this means they have been holding on to the issue for a while. Or they are upset enough to cause a PR issue.

Outline:

0:00 - Intro

0:30 - #SleepingGiants

3:20 - Tai Lopez

9:21 - Making the most out of bad customer situations

 Full Show Notes and links to video versions at StillUnsponsored.com

We dive into several stories we found interesting. Retailers dropping storytelling, but not really. Also they want you to please save them from the Amazon apocalypse. Apple ruining internet marketer's lives by killing cookies after 24 hrs. Can you survive with just a smart watch? Finally a follow up from last episode, Google is in fact using data rules to make their advertising product look better.   

Outline: 

Episode Summary: Data Scientist Elliott Whitling joins us to discuss how marketing attribution vendors probably work behind the scenes. He outlines why you should ask the vendor how the vendor's algorithm learns and why you need to ask about identifying false positives. Then we look at what big data means for your anonymity. Finally, we dive into the differences between data scientists, data engineers and data analysts.  Marketing Attribution Vendor Buying Guide: How does the algorithm learn? Is the vendor using supervised or unsupervised learning? How does the vendor identify false positives? What is the rate of false positives? Ask for the ROC curve. Understand the data going in, can the vendor technically access that data and will it give them enough to make an accurate model? 

Show Outline: 

0:00 - Intro / Introductions 

1:02 - The data science of marketing attribution vendors 

17:36 - Differential Privacy: Protecting privacy in large datasets. 

28:40 - Data Scientist vs Data Engineer 

34:08 - What is a large data set? 

36:05 - Closing   

Links: Elliott's Blog Differential Privacy Apple and Differential Privacy  Get Social With Us: Still Unsponsored Facebook Page Still Unsponsored on Instagram Chris on Twitter Chris on Instagram Zach on Twitter Zach on Instagram

Many affiliates that we interact with are awesome people and master marketers. However there are some that are looking to make some bucks at our expense. We break down the difference between those we have unlimited budget for and those that we want to strangle.

About Still Unsponsored:

Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.

Email Us: StillUnsponsored at Gmail

Instagram: https://www.instagram.com/stillunsponsored/

Twitter: https://twitter.com/StillUnsponsord

Overview: Our complete playbook for crushing promotions. Best practices, execution and potential fallout from success.   Outline: 0:00 - Intro 1:39 - Main Topic 2:26 - Foundations / Working with Your Finance Team 6:40 - Promo Playbook 16:30 - Execution 25:55 - Managing Success / Preserving Brand Equity  28:30 - Closing

About Still Unsponsored:

Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.

Email Us: StillUnsponsored at Gmail

Instagram: https://www.instagram.com/stillunsponsored/

Twitter: https://twitter.com/StillUnsponsord

We answer some marketing 101 questions from Quora then dive into marketing niche specific professional services with no budget.

About Still Unsponsored:

Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.

Email Us: StillUnsponsored at Gmail

Instagram: https://www.instagram.com/stillunsponsored/

Twitter: https://twitter.com/StillUnsponsord

Pro-tips for turning around travel catastrophes, how Apple is using fancy financing and pricing to drive sales and launching a B2B focused eBook.

About Still Unsponsored:

Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.

Email Us: StillUnsponsored at Gmail

Instagram: https://www.instagram.com/stillunsponsored/

Twitter: https://twitter.com/StillUnsponsord

Should you side hustle, should you hire people who side hustle? YES! Also we "help" someone with imagined marketing problems.

About Still Unsponsored:

Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.

Email Us: StillUnsponsored at Gmail

Instagram: https://www.instagram.com/stillunsponsored/

Twitter: https://twitter.com/StillUnsponsord

We give you our template for getting the most out of your day. Why you should care about YouTube creators not getting paid. Facebook still in the news for crazy election stuff. And KFC Doing it right on social media.

We give you our template for getting the most out of your day. Why you should care about YouTube creators not getting paid. Facebook still in the news for crazy election stuff. And KFC Doing it right on social media.

About Still Unsponsored:

Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value.

Email Us: StillUnsponsored at Gmail

Instagram: https://www.instagram.com/stillunsponsored/

Twitter: https://twitter.com/StillUnsponsord