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Recession Management, Black Friday Promos, Promo Automation, Pricing vs Brand Perception, Crypto Meltdown

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“Businesses don’t buy anything, people in businesses buy things”

  • 0:00 Intro
  • Black Friday Promos
  • 6:28: Grey Zones between B2B and B2C
  • 11:00: Promo execution, automated vs manual and what to watch live. Tech stack.
  • 20:00: Pricing vs Brand Perception
  • 25:00 The new iPhone
  • 26:02: Recession Management
  • 41:06: Twitter again….
  • 49:00: Crypto


    • Tips for leading through economic downturn:

    • Take bold action, FAST, be ruthless. You want to try and keep your organization in tact and some powder dry.
    • Look for opportunities when your competition weakens.
    • Assess underperforming campaigns and people
    • Be extra sensitive to what your target market is doing. The people who are still buying, why are they buying.
    • Watch your data close and constantly communicate the changes to all parts of the org.
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