The DYOJO Podcast

Ep. 22 Growing your business without compromising your values with Lex Sisney


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  • Have you witnessed businesses that grow too-fast and are soon out of the market?   
  • Have you experienced challenges with growing your team to meet the opportunities presented to your organization?

  • Lex Sisney is the author of Organizational Physics: The Science of Growing a Business. Business Insider noted, “As Co-Founder and CEO of Commission Junction, Lex grew the company from two employees to become the de facto leader in the world of affiliate marketing, beating Google in the process.” Lex spends his time now as a business coach for CEO’s and leadership teams in expansion-stage companies who are, “Committed to growing their business without compromising their values.”   


    Organizational Physics takes a scientific approach to outlining a universal and sustainable process for approaching growth in an organization. Lex says that, “Being the CEO of a fast growing company can be exhilarating one week and frustrating the next. I know because I’ve been there. That’s why I created Organizational Physics, a proven method for building and managing high-growth companies that delivers breakthrough results.”  


    We also discuss various approaches to public safety and keeping the economy running as every decision has consequences. Lex brings up the vicarious trauma, which we discussed briefly during a LinkedIn exchange as well as dealt with in greater depth in an article on the work of Laura van Dernoot Lipsky. Navigating the stress of this time as a leader and as a team will be key to thriving through crisis.   


    Lex shares a secret to keeping himself motivated to follow through on his goal of writing for a certain period of time each day is that if he doesn’t achieve this benchmark he has to make a financial donation to a politician that he despises. We don’t get into politics, so he doesn’t share who this is, but with as charged as the political discussions have been, you can imagine this would be highly motivational for anyone with strong feelings on the direction our country should be taking.   


    It is important to remember that the fear of failure is more detrimental to a growth minded professional and an organization than failure itself. As Lex says, “Failure is feedback.” Be intentional with your people, process, production and progress (The 4 P’s) and set your team up for success, even in tough times. On The DYOJO Podcast Episode 20, Rachel Stewart discusses lessons learned from the 2008 crisis that lead to opportunity as well as principles that they continue to apply in these modern times.   


    You can view our discussion via The DYOJO Youtube Page and you can listen to The DYOJO Podcast wherever fine podcasts are listened to (Spotify, Apple, Anchor, Google). You can read more on this topic, and many others, in Jon's monthly column The Intentional Restorer from Restoration and Remediation (R&R) Magazine.  


    Lex Sisney - https://www.organizationalphysics.com 

    The DYOJO - https://www.thedyojo.com 

    The DYOJO Podcast - https://www.thedyojopodcast.com 

    The Intentional Restorer - https://www.randrmagonline.com  

    Intro video for The Intentional Restorer created by the talented Edward H. Cross, aka The Restoration Lawyer (guest on The DYOJO Podcast Episode 3)  

    Additional music “Dude” by Patrick Ptrikios  

    Wardrobe: Jon hats: Humble Beast Records, Grip Rite, Portland State University (PSU); shirts: Portland State University, Wordsplayed “Sub Culture”, Classis Seattle Supersonics with the faux double layer (90’s swag)

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    The DYOJO PodcastBy Jon Isaacson / The DYOJO

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