Dear Life Warriors, Meet Tamara Zachery, President of WHTWRKS. WHTWRKS is a full-service marketing strategy, communications, and creative services agency.

Tamara shares her story from making a final decision to what seems to be the perfect marriage to finding her true love again. I am honored she chose me to tell her story. I do not take these opportunities lightly. For anyone struggling in their marriage or struggling after divorce, this a story you don't want to miss.

About Tamara

Tamara has a long-standing career in marketing, communications, and business development in various sectors including entertainment, fashion, healthcare, and technology. Tamara's career is steeped in launching new ideas, brands, and products. She has a voracious appetite for testing and evaluating new ideas, and believes in the power of connecting people to brands through developing compelling and authentic narratives. Tamara has an innate curiosity to understand the way things work, the way people think, and subsequently what drives people to connect to brands. Her focus is to drive growth and revenue using her passion for content creation and innovation.

Tamara began her career in the music and fashion industries where she was instrumental in the success of some of the most celebrated musicians and fashion brands. Starting at New York City's infamous Hit Factory, Tamara managed studios, engineers, and recording sessions for some of the world's most famous musicians and bands, including Mariah Carey, Michael Jackson, and Aerosmith. While at RCA Records, she oversaw projects for recording artists such Tyrese, SWV, and Christina Aguilera. Her time in fashion saw her bring to life new brands such as Sean John and J Lo's line for Kohl's at MAGIC Las Vegas, the largest retail apparel trade show held biannually.

Next, Tamara made an intentional pivot to make a direct impact on people's lives. She began work in the healthcare sector supporting and developing physicians' private practice brands, and working for a company opening inpatient residential and outpatient addiction treatment facilities nationwide. The company became known as Sunspire Health and as the sole marketing and comms exec supported its sale to Kohlberg & Co. for $100M. She then developed and led the strategic marketing plan to re-articulate, re-name, and relaunch Student Leadership Network - the organization formerly known as Young Women's Leadership Network - the 22-year old education non-profit started and led by Ann and Andrew Tisch. There, Tamara reorganized the development team and led them to a historic $10M+ in revenue in less than one year and produced two of their annual benefits, raising close to $2M in total.

After two years with WHTWRKS, Tamara serves as President of the full-service marketing strategy, communications, and creative services agency. In addition to overseeing the vision and planning for the company, Tamara leads all client services which since her tenure among others has grown to include clients such as Nike, Disney, LinkedIn, Moët Hennessy, and Nielsen. WHTWRKS’ continues to service ViacomCBS BET where they have worked on developing custom content for some of the globe’s biggest brands including Doritos, Curls, Seagrams, Home Depot, US Army, Vaseline, Mountain Dew, and Burger King. Tamara is responsible for ideating, pitching, selling, producing, and fully bringing to life linear, digital and social content for the networks’ advertisers.

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