Hope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy.

In Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and

Jeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes!

More about Jeff:

Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program.

He founded CPC University- a program dedicated to training CPC's operational team on cutting edge of retail search strategies.

About CPC Strategy:

CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS.

I follow their company on social media as well as attend their webinars.

I also read their blog and whitepapers.

They do know their stuff.

Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising .

This is the first AdWords Episode (Part 2) is dedicated to running eCommerce AdWords campaigns.

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