In this episode of The eCom Growth Show, Danan speaks with Freddy Neuman and Adam Pixler from Capybaras about the opportunities and challenges of entering the Latin American ecommerce market, particularly in Mexico. They discuss the growth of ecommerce in Mexico, the differences between Amazon and Mercado Libre, the steps to enter the market, cultural nuances, and the benefits brands can expect from expanding into this region. The conversation highlights the potential for growth and the support available for brands looking to navigate this new market.