Episode Summary: Today we are chatting about how you’re using social media incorrectly as a business owner. Harsh, I know. But what I really mean is this… you don’t need to be Insta-famous. Or have the cool swipe up features to take advantage of social media. I’m sharing my no BS insight and reminders about how to best utilize your social platforms as a true business tool. We are leaving vanity metrics, the desire to be viral, and hours spent on Instagram in the past. Here’s what you really need to know to take your social media from inconsistent mess to consistent success. Get comfy and let’s dive in! 

Guest: Me! 

Times to Check Out:

(3:13) Your social media intentions - you are not an influencer

(4:33) What really matters within social media

(5:30) Niching down - how Target is a perfect example

(9:30) What to stop expecting from Instagram

(12:34) Taking the emphasis off of metrics such as likes, follows, etc.

(15:47) Different learning styles and how this plays into your social media content

(17:17) A reminder for using social media correctly as a business tool 

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FREEBIE: 6 steps to take the guess work out of “what’s next?” https://www.kelseymarieknutson.com/pivot  

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Ready for your next big pivot? Maybe it’s launching that new side hustle or growing your existing business, whatever the chapter Kelsey’s here to help you bridge the gap between new idea and achieving your goals!

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