This episode features a conversation with Kevin and Stacie Herrell, the husband-and-wife team behind Higher Ground Coffee Company and Vantage Coffee Roasters. They share how a love of great coffee turned into a nearly 20-year journey of building a specialty coffee business in Union City and Martin. The Herrells reflect on the challenges and rewards of running a hometown business, the importance of local partnerships, and how coffee shops have become gathering places that help strengthen a community. From learning the craft of roasting quality beans to adapting to changing tastes and trends, this conversation offers inspiration for anyone in business today.

This episode is sponsored by The Citizens Bank.

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