Align Your True North

EP 222 Love Your Biz but Hate Marketing? Here’s Your Recipe for Success!


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Do you love your business but absolutely dread marketing? If that sounds like you, grab a comfy seat because we’re about to dive into the wild world of marketing without the icky feelings! Marketing is just about shouting from the rooftops that you’ve got the perfect solution to someone’s problem—kind of like rescuing a friend who's struggling to bake bread and saving the day with your grandma's secret recipe! We’ll chat about how to turn that marketing frown upside down by shifting your focus from the scary outcomes to the fun process of sharing what you do best. And trust me, once you start falling in love with the idea of helping others, you’ll see marketing as less of a chore and more of a way to spread your unique gifts to the world! So, let’s sprinkle some fun into that marketing magic and find out how to make it work for you!

Marketing can feel like a monster lurking under your bed, right? You love your business, but the thought of putting yourself out there? Yikes! It’s like trying to convince your cat to take a bath. But fear not, my business buddies! Today, we’re diving deep into the magical world of marketing, where I’ll share some tips that’ll help you embrace the process and maybe even fall head over heels for it! It’s all about letting people know you’ve got the golden key to their problems—like being the friend with the secret recipe for the fluffiest bread. I mean, who wouldn’t want to share that? When you start seeing marketing as just helping out a buddy in need instead of a daunting task, it becomes a whole lot easier. I’ll break down the essential steps to finding your voice, speaking your truth, and sharing your solutions without feeling like you’re yelling into the void. Let’s sprinkle a little visibility on that marketing cake and carve out a space for your unique talents to shine! So grab a comfy seat, and let’s make marketing as fun as a game of charades at a family reunion!

Takeaways:

  • Marketing isn't just a chore; it's about sharing the solutions you have, like a good friend sharing a secret recipe!
  • Falling in love with marketing can transform your business journey into a fun adventure instead of a daunting task.
  • Visibility is key! Sometimes you just gotta put yourself out there, like a loaf of bread rising in the oven!
  • Don't just list features when offering your products—highlight the delicious benefits that will make people drool!
  • Consistency in messaging builds credibility, so keep talking about those problems and solutions like a pro!
  • Remember: marketing is all about the process and the joy of connecting with those who need your help!

Links referenced in this episode:

  • OpsYachtClub

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Align Your True NorthBy Brooke Elder

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