OnBase: Smashing Sales and Marketing Misalignments

Ep. 223 | ABM technology in 2021. Ft. Tamara Yarovoy


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In this episode, Tamara Yarovoy talks about how to use creative incentives to fuel engagement in your business. She first breaks down what incentives and engagement are, then highlights stories and lessons she’s learned from using creative incentives to fuel engagement. Tamara also shares her candid thoughts on ABM technology in 2021 and gives great advice for marketers interested in pursuing ABM and customer incentives more.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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