Sharon Cupach has been a resource and mentor to many in the franchise community. She spent several years as an entrepreneur herself partnering with emerging brands, setting systems and processes in place as well as outsourced franchise development responsibilities.In this episode, Sharon and I discuss: - Aligning with ESSENTIAL need-based businesses for resilience and financial success - Some of our favorite analogies tackling fear and success - Getting your foot in the door early gives Early Adopters a louder voice and more flexibility.