Ray is back from a pinkeye-related hospital stay and ready to unravel the controversy around Sydney Sweeney’s American Eagle ad, which some are calling a eugenics dog whistle. He and Lucie dive deep into the marketing logic (or lack thereof), whether Jay Schottenstein is offering an olive branch to white nationalists, and the collapse of ad agency standards. Then it spirals: Gaza starvation denial, Quiznos rats vs Grimace, the ethics of full-contact haunted houses, a pitch for the Dinosaur Hotel chain, and Barbie Dream Beach in Gaza.