Amy Rose Herrick, is "America's Profit Building Specialist." She trains Entrepreneurs to build bigger bottom lines saving them time, and money in the process. Amy helps business owners structure the sale of appreciated assets to reduce capital gains taxes or eliminate the capital gains taxes entirely- legally, morally, and ethically.

1. What problem do you solve?
   • We're going to work on building profit for you today.
2. What three problems do you solve?
   1. I find out where your hidden profits are.
   2. Every business should be sellable every day of the year.
   3. If you're thinking about selling a business, when should you start preparing the business for sale?

Show Notes:

• CPA's function isn't to dive into your business to see if you're using your money correctly/incorrectly.
• Amy goes through every area of your business to find where you can get more profit.
• It's not always about making more sales but about reducing waste.
• Amy has many courses for entrepreneurs.
• What is your return on investment?
• Just because you throw an ad out doesn't mean that it's going to make you money.
• Top-of-mind awareness can work but that doesn't mean that you're something someone will buy.
• Let other people sell something if you're not making a net profit on it.
• You want to think of selling your business from the moment you start it.
  • Have a package that shows the buyer what they're getting.
• Even if you're not willing to sell, look at why people are wanting to buy you.
• Just because you're the only owner doesn't mean you can't have an exit strategy for unexpected circumstances.
  • An exit strategy assure that the work you put in doesn't evaporate or implode.
• There are many kinds of exit strategies.
• You need a non-disclosure statement when attempting to sell.

Amy Rose Herrick's Recharge Round

1. What habit do you think has led to success in your life? She engages professionals to expand her knowledge base. You can always learn more.
2. If you had one do-over, what would it be? She wishes she would have exited some of her affiliations sooner so that she could've embraced social media sooner.

Connect with Amy:

Amy's website: thesecretprofits.com/courses

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