Ranching is changing — and the future may depend on how we adapt. Today we visit with Chip Kemp with 701X to explore how technology is enhancing tradition. From the million-dollar impact of monitoring livestock, to tackling labor shortages and overhead costs, to the bigger question of keeping the family brand on the gate for the next generation — this conversation digs into why precision agriculture may be the key to doing more with less and building a sustainable future in ranching.

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