I sat down with my coworker, Cass, for a catch-up that turned into a full-on “how is one person this interesting?” episode. We talk about her next-level crafting (including matching Wicked sweatshirts and swatching markers), and what she actually does in media strategy across paid social, SEM, and programmatic. Cass also shares her Midwest-to-agency-life path, why she loves audits and strategy, and then we get into the fun stuff: being a Disneyland Magic Key regular, travel and studying abroad, and how a 2019 breakup + Eat, Pray, Love led her to solo volunteer in India, where she met her now-fiancé. We dig into long-distance life across a 12-hour time difference, culture, and language differences as well. Then we wrap with her hobbies, hyperfixations, and cozy games.

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https://www.instagram.com/cassiekaisihai/

https://www.cassiekaisihai.com/

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