In episode 23 of the Data Center Go-to-Market podcast, you’ll learn essential sales and marketing strategies for thriving in today's data center industry from host Joshua Feinberg. Discover how to adapt to changing buyer behaviors, deal with decision-maker turnover, improve lead qualification, and prospect effectively in a buyer-driven market. Find tips for marketing IT solutions to SMBs and gaining awareness throughout the customer journey. Feinberg also provides advice for colocation providers to attract CTOs and CIOs. If you want to elevate your data center sales and marketing, this podcast episode is a must-watch.

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0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast

0:51 Data Center Go-to-Market, Sales, and Marketing Q&A 6

3:32 How to deal with decision-maker turnover when selling mission-critical data center solutions

10:58 How to improve data center lead qualification

18:10 How to market and sell cutting-edge IT licensing, hosting, cybersecurity, and cloud solutions

22:43 Prospecting tips for data center providers

30:27 How to make customers aware of your data center

36:26 How server colocation operators can get the attention of the CIO or CTO