When you get a Nike VP on the show, you make the most of it. Julie Igarashi joined us to give the MBC treatment to 3 iconic Nike campaigns: the Air Max Day campaign that took over Shinjuku and garnered millions of views on Youtube; the Jordan sneaker revival in Japan that pushed the brand from #9 to #1 in youth consideration; and the global 2024 Paris Olympic campaign that marked a major reset for Nike. What's more, she gives us a playbook for working your way up at Nike, and a window into how Nike cultivates world-class creative ideas.

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Nike Secret Tournament World Cup 2002 campaign

Faith Kipyegon Breaking 4 attempt

You Can't Win, So Win Super Bowl campaign

Nike Unlaced at Paris Fashion Week

Is Nike Finally Winning With Women?

Charette

Nike Japan Air Max Day 2022 campaign

Naomi Osaka, Awich, Yuto Horigome and Hiroshi Fujiwara courtside in Jordans

Nicole Hubbard, Nike Inc. CMO

David Lynch: The Art Life

North Woods by Daniel Mason