In this episode of The eCom Growth Show, Danan discusses the transformative impact of AI on agencies with experts Simon Ellicott and Chris Fryburger. They explore how AI is reshaping the landscape of agency services, the potential for cost reduction, and the need for agencies to adapt to survive. The conversation delves into the future of AI in business, the timeline for its implementation, and the evolving roles within agencies as they integrate AI technologies. Key insights include the importance of data management, the shift towards performance-based pricing, and the necessity for agencies to embrace new technologies to remain competitive.