White Hat Strategies

White hat SEO takes a lot of effort.  Here are some white hat link building strategies for growing businesses.

 

 

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Host 1:                                      00:00                       Podcasting from southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host 2:                                      00:31                       Hello everyone.  Welcome to On The Net, where it’s all about your online presence.  Thanks for joining us! This podcast is designed to make doing business online easy for web designers, developers, bloggers and online business of every shape and size.  Whether you are new to buying web hosting or running a web site, this podcast show will be able to answer your most burning questions.  Your business needs to be visible to search engines to direct organic traffic to your site. While SEO has evolved over the years, link building remains an important part of Search Engine Optimization. For that you need to work with authoritative websites, with a relevant audience to link to your own site. But let’s be honest, not all web links are the same. Google has devalued low quality and spammy link building in its Penguin and Panda algorithms but generating natural, quality backlinks to make your domain a trustworthy and authoritative source of information still remains a primary consideration in its current ranking algorithm.

Host 2:                                      01:33                       Online marketers know that white-hat SEO takes a lot of effort and there are no shortcuts to building natural links. During today’s podcast episode we will review different white-hat link building strategies.  Let’s get started.  Before you start your link building campaign, be sure you’re going into it with the right mindset. Link building should satisfy the needs of your target audience.  You want links on your site that your target audience will find valuable. You can avoid traps and black-hat strategies if you start with a white-hat link building mentality.  With the new Google algorithms in place simply broadcasting backlinks from different resources and channels online will not do. Sites that value the likes and dislikes of their target audience and provides content according to their needs are most likely to be rewarded by Google in rankings. Putting in a little effort in market research and assessing audience desires will help meet user intent better.

Host 2:                                      02:28                       Once you know what your target audiences is looking for in their search queries, you can focus on creating linkable assets, be it content, images, resources, etc, for your website keeping your audience in mind. Starting a blog on your site makes it easy to adopt backlinks and interlinks in the content,