OnBase: Smashing Sales and Marketing Misalignments

Ep. 234 | Commercial Effectiveness. Ft. Sandeep Kumar

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In this episode, Sandeep Kumar talks about what commercial effectiveness is, why it’s important for B2B tech companies in 2021, and how to improve your organization’s commercial effectiveness. He details challenges you might encounter in your journey to improving commercial effectiveness and the key role of customer success in commercial effectiveness.

Contact Sandeep Kumar  | Follow us on LinkedIn.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase
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