Today we are joined by Laura Casselman. Laura is the CEO of JVZoo.com and co-founder of Vidastreet LLC. Laura climbed the corporate ladder by mastering the rules of the “old boys club.” More often than not, she beat them at their own game. She’s been published in Inc. Magazine Entrepreneur, and her book, Trust Your Increments, is a Wall Street Journal Best Seller. Laura’s companies have also been featured on the Inc. 5000’s list of America’s Fastest Growing Companies four times. [Nov 13, 2023]

 

00:00 - Intro

00:21 - Intro Links

-          Social-Engineer.com - http://www.social-engineer.com/

-          Managed Voice Phishing - https://www.social-engineer.com/services/vishing-service/

-          Managed Email Phishing - https://www.social-engineer.com/services/se-phishing-service/

-          Adversarial Simulations - https://www.social-engineer.com/services/social-engineering-penetration-test/

-          Social-Engineer channel on SLACK - https://social-engineering-hq.slack.com/ssb

-          CLUTCH - http://www.pro-rock.com/

-          innocentlivesfoundation.org - http://www.innocentlivesfoundation.org/

03:48 - Laura Casselman Intro

04:30 - From the Stage to the Boardroom

05:24 - Time to Run a Company

07:28 - Plan to Pivot

08:48 - Fire Yourself

09:41 - Room to Grow

12:19 - Respect is Natural

14:29 - Let Them Know

18:23 - Time to Move On

19:45 - Setting an Example

22:04 - Change Your Mind

27:20 - Your Companies

-          JVZoo

-          VidaStreet

29:04 - Your Book

-          Trust Your Increments - Laura Casselman

31:11 - Mentors

-          Parents

32:06 - Book Recommendations

-          With Winning in Mind - Lanny Bassham

-          Winning the Moment - Cody Adent

35:53 - Find Laura Casselman online

-          Instagram: @thelauracasselman

-          Website: lauracasselman.com

36:10 - Guest Wrap Up & Outro

-          www.social-engineer.com

-          www.innocentlivesfoundation.org