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You Didn’t Make a Million Dollars — Your Business Did
How much should you actually pay yourself as a business owner?
In this episode of The Lazy Entrepreneur Podcast, I sit down with Lori Atwood, founder of Fearless Finance, to break down the real math behind founder salary, profit margins, and sustainable growth.
If you’re an entrepreneur struggling with cash flow, reinvesting vs. paying yourself, or figuring out how much runway your business needs — this episode is for you.
In This Episode, We Cover:
• Why business revenue is NOT your personal income
• How to determine what you can realistically pay yourself
• The 10–20% operating margin benchmark
• Why overpaying yourself can hurt growth
• How much cash runway your business should have
• When to hire an accountant or financial advisor
• How to handle business failure without spiraling
This is a practical and honest conversation about building a profitable business that actually supports your life — not drains it.
Connect with Lori Atwood & Fearless Finance
🌐 Website: https://www.fearlessfinance.com
💸 Get $50 off your first meeting with promo code Yoder
Instagram: https://www.instagram.com/fearlessfinance/
Facebook: https://www.facebook.com/fearlessfinance
TikTok: https://www.tiktok.com/@fearlessfinance
LinkedIn: https://www.linkedin.com/company/fearless-finance/
Support the show
Overwhelmed and exhausted? Take the Overwhelm Assessment to find out if it's time for you to hire a virtual assistant to free up your time, reduce your stress, and help you focus on growing your business.
Be part of our Facebook community page for entrepreneurs who want to become a master delegator.
By Kristy Yoder4.9
4141 ratings
Send a text
You Didn’t Make a Million Dollars — Your Business Did
How much should you actually pay yourself as a business owner?
In this episode of The Lazy Entrepreneur Podcast, I sit down with Lori Atwood, founder of Fearless Finance, to break down the real math behind founder salary, profit margins, and sustainable growth.
If you’re an entrepreneur struggling with cash flow, reinvesting vs. paying yourself, or figuring out how much runway your business needs — this episode is for you.
In This Episode, We Cover:
• Why business revenue is NOT your personal income
• How to determine what you can realistically pay yourself
• The 10–20% operating margin benchmark
• Why overpaying yourself can hurt growth
• How much cash runway your business should have
• When to hire an accountant or financial advisor
• How to handle business failure without spiraling
This is a practical and honest conversation about building a profitable business that actually supports your life — not drains it.
Connect with Lori Atwood & Fearless Finance
🌐 Website: https://www.fearlessfinance.com
💸 Get $50 off your first meeting with promo code Yoder
Instagram: https://www.instagram.com/fearlessfinance/
Facebook: https://www.facebook.com/fearlessfinance
TikTok: https://www.tiktok.com/@fearlessfinance
LinkedIn: https://www.linkedin.com/company/fearless-finance/
Support the show
Overwhelmed and exhausted? Take the Overwhelm Assessment to find out if it's time for you to hire a virtual assistant to free up your time, reduce your stress, and help you focus on growing your business.
Be part of our Facebook community page for entrepreneurs who want to become a master delegator.