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Ep. 239 | The Evolution of Customer, Competitive, and Market Insights (CMI). Ft. Matthew Sell
In this episode, Matthew Sell defines what CMI is and goes on to discuss how the function of competitive and market intelligence has evolved and how CMI teams have had to adapt to the shifts. He also shares his observations on how he sees CMI evolving in the future as markets become more dynamic.
Contact Matthew Sell| Follow us on LinkedIn.
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By Demandbase
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55 ratings
In this episode, Matthew Sell defines what CMI is and goes on to discuss how the function of competitive and market intelligence has evolved and how CMI teams have had to adapt to the shifts. He also shares his observations on how he sees CMI evolving in the future as markets become more dynamic.
Contact Matthew Sell| Follow us on LinkedIn.
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