In this highly requested solo episode of Off Grid, Zoey dives into the real strategies behind building and growing a meaningful social media presence — and how to actually monetize it. Unlike the highlight-reel approach, this approach is rooted in authenticity, experience, and the ups and downs of growing a community from the ground up.

You’ll hear 10 practical, actionable tips for starting your social media journey, testing what works, finding your niche, and staying consistent — all while keeping quality over quantity at the core. From sharing your journey in real time (not just the end results), to embracing follower loss as part of the process, to focusing on community over virality, this episode offers both inspiration and grounded advice for creators, entrepreneurs, and anyone looking to grow online with purpose.

If you’ve ever wondered how to balance strategy with authenticity, or how to build a community that actually connects with you, this episode is for you.

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